SmallBizGenius Analysis
Primecables, also known as Shopper+, faces criticism regarding product quality, customer service, and shipping issues. While some customers praise the company's affordable prices and occasional helpful support, the negative reviews highlight significant concerns about order accuracy, return policies, and deceptive marketing practices.
Category Breakdown
Scores based on analysis of 47 recent reviews
Customer Service
2.5/10Many reviewers express dissatisfaction with Primecables' customer service, citing long wait times, unhelpful representatives, and difficulty resolving issues. Some customers report being ignored or given conflicting information, while others describe the support as 'disgusting' and 'horrendous'.
20 reviews mention thisProduct Quality
3.0/10Several reviewers complain about the poor quality of Primecables' products, with some describing them as 'garbage' and 'cheap'. Customers report items breaking quickly or arriving with defects, leading to frustration and wasted money. One reviewer mentioned a storage shelf falling down due to 'cheap metal use'.
15 reviews mention thisShipping & Delivery
4.0/10Shipping and delivery issues are a recurring theme, with customers reporting delays, incorrect orders, and items being shipped to the wrong locations. Some reviewers also mention problems with the company's chosen shipping carrier, Canpar, citing a lack of tracking information and difficulty contacting them.
12 reviews mention thisReturns & Refunds
2.0/10Many customers report difficulties with Primecables' return and refund process, with some claiming their requests were ignored or denied. Reviewers mention being charged restocking fees for returns, even when the product was defective or the wrong item was shipped. The company's refusal to accept returns on opened items is a common complaint.
10 reviews mention thisOrder Accuracy
2.0/10Several reviewers report receiving the wrong items or having their orders incorrectly fulfilled. This includes receiving the wrong size bed frame, incorrect toner cartridges, and missing parts, leading to significant inconvenience and frustration.
7 reviews mention thisPricing & Value
6.0/10While some reviewers praise Primecables' competitive prices, others accuse the company of deceptive marketing practices, such as false advertising of sales and inconsistent pricing. Some customers report that advertised discounts do not match the actual prices on the website, while others claim they were charged different prices than what was initially quoted.
6 reviews mention thisPros & Cons
What Customers Love
"mostly because is was told they carried the same products as Monoprice in the States (they carry very few things, especially now in 2025) but i found their prices were amazing"
"Delivery has always been pretty quick (as they shipped from Monteral, Canada), well packaged, and in good condition."
"The customer service agent was very helpful. I sent him an e-mail with the details of the problem and he forwarded it to the product support team."
"They answered my question very well. Unfortunately, this meant I had to cancel my order.They immediately did that."
"Service is good, I've had them replace a power adapter that failed under the 1 year warranty and they offered replacement or reimbursement"
Common Complaints
"Worst customer service of any business ever and trashy product quality."
"A clunky, overbloated, cheap Amazon clone that hardly functions as an alternative due to its inability to manage inventory and distribution. Terrible experience, would not recommend, especially if you're relying on items arriving."
"Nine days out from order for toner ink and still no delivery. Site says order "being packed""
"They sell garbage, have a horrendous customer service, and can give a hoot if you cancel or complain."
"False advertising: I've been a supporter of Primecables for years...but i find they make false advertisements for products with reduced prices that do NOT match their website."
Common Questions About Primecables
Answers derived from customer review patterns
Is Primecables legit and trustworthy?
While Primecables is a real company that processes orders, numerous reviews raise concerns about its trustworthiness. Customers report issues with product quality, order accuracy, and deceptive marketing practices. The company's customer service is frequently criticized for being unhelpful and unresponsive. Given these concerns, potential customers should exercise caution and carefully consider the risks before making a purchase.
Based on 45 reviewsDoes Primecables have good customer service?
Based on the reviews, Primecables' customer service is a significant area of concern. Many customers report long wait times, unhelpful representatives, and difficulty resolving issues. Some reviewers describe the support as 'disgusting' and 'horrendous,' while others claim their requests were ignored or denied. While there are a few positive mentions of helpful customer service, the overwhelming sentiment is negative.
Based on 45 reviewsIs Primecables worth it for small business?
The value proposition of Primecables for small businesses is questionable. While the company offers competitive pricing on some items, the numerous complaints about product quality, order accuracy, and customer service raise concerns about reliability. Small businesses that rely on consistent quality and timely support may find Primecables to be a risky choice. It's important to weigh the potential cost savings against the risk of encountering problems and the potential impact on business operations.
Based on 45 reviewsWhat is Primecables' return policy like?
Primecables' return policy is a frequent source of frustration for customers. Many reviewers report difficulties with the return process, with some claiming their requests were ignored or denied. Customers mention being charged restocking fees for returns, even when the product was defective or the wrong item was shipped. The company's refusal to accept returns on opened items is a common complaint, making it difficult for customers to get a refund even if the product does not meet their needs.
Based on 45 reviewsWhy are customers complaining about deceptive marketing practices?
Several reviewers accuse Primecables of deceptive marketing practices, such as false advertising of sales and inconsistent pricing. Some customers report that advertised discounts do not match the actual prices on the website, while others claim they were charged different prices than what was initially quoted. These inconsistencies and discrepancies lead to distrust and frustration among customers.
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